Healdsburgers

[A somewhat longer version of this message was sent to me for posting on Healdsburgers. It's my intention that Healdsburgers become a blog celebrating many aspects of Healdsburg community life. That said, I don't want this to become a single-issue blog, and certainly not one expressing only one point of view regarding the Saggio Hills project.

In this post, Richard Burg expresses his opinion about the project. His opinions are his own, and posting it here does not imply endorsement. In the spirit of an open exchange of views, I welcome posts expressing a different perspective. I reserve the right to edit submitted posts for clarity and length. -- Tom Negrino]

By Richard Burg

There is enormous momentum for development on this parcel. One reason I believe a healthier alternative is to increase downtown density, is that doing SH now, will contribute to the evolution of Healdsburg Avenue from March Avenue out to the City line. There will be subtle economic pressure to develop commercial activity along there, robbing the downtown of transactions! It wouldn’t happen overnight, but it will be a contributing factor to “sprawl.” 

The truth is, the City is under no obligation to annex this land. It might be embarrassing for city staff face the developer; yes, the city might never again get such a high end proposal; and yes, Healdsburg Avenue might turn into Santa Rosa Avenue anyway. I am not convinced our City has managed long term planning in the most progressive manner. Healdsburg has been very lucky! The combination of wine, food, and good marketing. And, to give them some credit, the City hasn’t killed the golden goose either! Yet. Saggio Hills might be the first new restaurant location since the hookup fees were increased to pay for the new water treatment plant.

Saggio Hills appears to be an appealing project from many perspectives – size, siting, design, potential revenue, gifts to the city. 

But I don’t think it will be good for Healdsburg. If you visit high end destination resorts next to or in small cities, they suffer the ebb and flow of transients; they transform in response to the particular economics of tourism. Half Moon Bay has  a Ritz Carleton and an ocean; Aspen has skiing; Jackson Hole, WY, has the Tetons, Yellowstone, and snow; Carmel has the ocean. We have wine. (And maybe gambling!) Imagining what  the 500 visitors to a conference up there will do or buy in downtown isn’t a compelling vision for a sustainable city with the values and qualities that are so appealing now.

It would generate significant TOT revenue. If half the 70 residences are available for transient occupancy, with 3 or 4 bedrooms each, plus the 130 ”keys” in the resort (each of which will have a minimum of 2 beds), Saggio Hills will, at a minimum, double the number of beds available for visitors. We’ll need to make reservations at our favorite restaurant a year in advance! So scale is an issue. 

Perhaps it is idealistic and naive to think Healdsburg could be a model city that can plan to survive no grapes, less water, no fuel – with more local industry (small), more locally produced food, more walkable neighborhoods that provide living and working opportunities. If we don’t make a case for it today, we will become more dependent on wine and tourists – both risky in most of the 10-20 year projections for carbon fuels, agriculture, and climate.